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Identity verification leader promotes 15-year fraud and payments veteran to power expansion and help customers combat the AI-powered fraud explosion
Socure, the leading AI-driven platform for digital identity verification, fraud prevention, and sanctions screening, today proudly announced the appointment of Rivka Gewirtz Little as Chief Growth Officer. Little assumes this position after four transformative years as Chief of Staff to CEO Johnny Ayers, where she played a pivotal role in architecting Socure’s strategy, operations, and market expansion.
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Under her leadership and alongside a world-class team, Socure has doubled verification volumes to 2.7 billion in 2024—spanning 370 million unique identities across financial services, fintech, government, telecom, e-commerce, insurance, gaming, and marketplaces—and now operates in over 190 countries worldwide.
Little brings to this role more than 15 years of deep expertise in fraud, identity, and payments, including executive positions at Goldman Sachs, NICE Actimize, and IDC, where she led multiple business units and shaped global fraud strategies. Prior to her role as Chief of Staff to the CEO, she served as SVP of Market & Strategy at Socure and earlier led Global Fraud Strategy at Goldman Sachs.
A Defining Leadership Role for Socure’s Future
As Chief Growth Officer, Little will lead one of Socure’s most strategically important functions—an engine of insight, innovation, and acceleration. She will oversee the newly formed Growth & Insights organization, which unites market planning and research, competitive intelligence, product positioning, government affairs, customer engagement, and fraud intelligence into a singular force driving Socure’s hypergrowth expansion.
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Her team’s remit includes:
- Defining and executing Socure’s global market strategy across all verticals and geographies
- Spearheading product marketing and go-to-market strategies to amplify Socure’s platform capabilities
- Partnering with Sales and Product to uncover and activate high-growth use cases
- Leading fraud research and intelligence to stay ahead of evolving threats like deepfakes and synthetic identity
- Shaping public policy and government relations, ensuring Socure’s technology helps define the next generation of digital trust across federal and state agencies
A Word from the CEO
“Rivka is one of the most dynamic and high-impact leaders I’ve had the privilege of working with,” said Johnny Ayers, CEO of Socure. “Over the past four years, she’s been a force multiplier—solving complex, cross-functional problems, driving major strategic initiatives, and shaping our internal culture. Her ability to anticipate market shifts, synthesize insights, and activate bold ideas is rare. I am thrilled to continue to partner with her in this next phase of growth as she leads a team that is central to shaping Socure’s future.”
A Vision for Growth
“In today’s AI-driven, hyper-digital economy, trust is the foundation of growth,” said Rivka Gewirtz Little, Chief Growth Officer at Socure. “Socure’s market leadership is grounded in our ability to deliver identity certainty at scale—leveraging one of the most sophisticated social graphs ever built and an unrivaled AI engine. I’m incredibly excited to help scale Socure to meet the full magnitude of this problem: to make every digital transaction as trustworthy as an in-person interaction and to unlock economic opportunity in every corner of the digital world.”
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