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The following is a guest post and opinion of Rob Viglione, CEO of Horizen Labs.
In 2009, Bitcoin was born from a radical vision: a decentralized, transparent financial system designed to empower individuals over institutions.
Yet somewhere along the way, that vision was clouded by short-term profiteering, insider deals, and misaligned incentives.
To reclaim its transformative potential, crypto must return to its founding principles. That means embracing fair launches and sustainability-focused structures that align participation with long-term value creation.
We’ve Lost Our Way from Crypto’s Early Ideals
Bitcoin emerged as a reaction to centralized banking’s failures during the 2008 financial crisis. Satoshi Nakamoto’s creation was a masterclass in fairness, with no pre-mine and no insider allocations. Just a transparent proof-of-work system, where anyone with computing power could participate.
Then, early projects like Litecoin and Monero followed suit, prioritizing open access and community governance. The ethos back then was clear. Crypto was about democratizing finance, fostering trust through code, and building systems resistant to manipulation. This idealism fueled a movement that promised to reshape wealth and power dynamics.
Today, that early promise feels like a distant memory. Many newfangled projects prioritize insider enrichment over community empowerment. Some tokens allocate more than 30% of their supply to private investors and have no qualms about dumping tokens immediately post-launch. Other tokens have substantial unlocks for insiders, which undoubtedly create immense selling pressure down the road. And many token airdrops see recipients selling immediately, which can crash token value and network activity.
These cases highlight a troubling trend: tokenomics designed for quick exits rather than sustainable growth. When insiders hold disproportionate power, crypto begins to mirror the extractive systems it sought to replace.
Fair Launches and Sustainability Initiatives Offer a Path Forward
By eliminating pre-mines, private sales, and insider allocations, fair launches ensure everyone starts on equal footing. Bitcoin set the standard: Satoshi mined alongside others, with no tokens reserved for himself or others. Meanwhile, Yearn.Finance distributed 100% of its YFI token supply to users who were providing liquidity, with no team allocation at all. Uniswap’s UNI airdrop also rewarded early users without presales, which helped to foster decentralized ownership.
These are but a few examples of projects that prove fair launches can build vibrant, trust-based communities without relying on venture capital. Research from a 2021 Messari report also suggests fair launch tokens outperform others, with 296.46% average gains for fair launch tokens over 90 days compared to 112.41% for the top 1,000 assets.
Transparency is the cornerstone of a fair launch. Projects must publicly announce launch dates, tokenomics, and distribution rules well in advance, giving the market time for price discovery. Liquidity Bootstrapping Pools (LBPs) and retroactive airdrops can further enhance fairness by preventing bot-driven grabs and rewarding genuine contributions.
LBPs are designed to facilitate fair and transparent token launches with minimal capital requirements. They address the challenges of liquidity provision and price manipulation faced by new crypto projects, offering a dynamic alternative to traditional liquidity pools and centralized token sales. Meanwhile, retroactive airdrops are merit-based token distributions that prioritize public participants who have added value to a protocol in the past. Often, the qualifying criteria and snapshots are undisclosed, which reduces sybil attacks (where users game the system by creating multiple identities) and rewards honest users.
However, fair launches aren’t a panacea. They can struggle with funding, as seen when lean projects fail to scale due to resource constraints. Bots and whales can also dominate if participation is low, leading to volatility. But when executed well, fair launches align incentives and rebuild trust.
Building for the Long Haul
Fair launches are only half the equation. Sustainability requires structures that incentivize long-term contributions over speculative hype.
The crypto industry continues to wrestle with sustainability, as airdrops often fall short of fostering lasting ecosystems. When 40% of airdrop recipients dump a token immediately after receiving it, it’s obvious that the model isn’t working. These airdrops are easy to game with Sybil attacks, and they prioritize short-term buzz over genuine engagement, leading to price volatility and eroded trust. Without mechanisms to reward sustained contributions, airdrops risk creating fleeting hype rather than resilient networks.
Crypto grant programs like Horizen’s ZEN Sustainability Initiative can show the way. By reserving 2,000,000 ZEN (40% of the token supply) for ecosystem growth, Horizen funds projects that generate revenue and equity shares, ensuring resilience as emission reserves dwindle. Such initiatives mirror early crypto’s focus on community-driven value creation, channeling resources into research and builder innovation.
Grant programs also counter the funding challenges of fair launches. They foster symbiosis by rewarding builders who prioritize ecosystem health. And projects with transparent, community-focused funding models also see higher engagement and price stability over time. That’s because sustainability reserves and grants create a virtuous cycle where participation fuels growth, and growth reinforces trust.
It’s Time to Reclaim Crypto’s Promise
Crypto’s early days were defined by a bold rejection of centralized control. To honor that legacy, we must build systems that resist extractive pressures with deliberate design. Fair launches level the playing field, ensuring no one has an unfair advantage. Sustainability-focused structures also align incentives for the long haul, fostering ecosystems that endure.
The industry stands at a crossroads. We can continue down a path of insider deals and fleeting hype, or we can return to first principles, building with fairness and foresight. The choice is ours, and the stakes are high. Crypto’s potential to redefine finance hinges on trust — which can only be earned through transparent and fairly designed systems.
Let’s reject the temptation of quick profits and reorient our focus back to creating a truly decentralized future that lives up to crypto’s original ideals. The world deserves nothing less.
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