World Liberty Financial (WLF) – a venture linked to Donald Trump and his family – has been on an aggressive accumulation spree. In fact, the public wallet associated with WLF now holds $370.4 million in assets across 44 distinct cryptocurrencies.

WLF Targets DeFi Leadership

According to Santiment’s findings, these accumulation strategies signal its growing influence in decentralized finance (DeFi). Key holdings include 59,269 ETH (+3,921% since pre-inauguration), 647 WBTC (+3,570%), and 19,399 stETH (+309%). Other notable assets include USD Coin (USDC), Tether (USDT), Chainlink (LINK), Aave (AAVE), and even meme coins like Pepe (PEPE) and Mog Coin (MOG).

“The venture’s behavior through this wallet correlates with Donald Trump’s promise to make the U.S. a global leader in cryptocurrency and blockchain innovation. This high level of crypto accumulation signals confidence in upcoming policies and a belief in a strong future for the market.”

Accumulation Strategy

Last week, Tron founder Justin Sun invested an additional $45 million in World Liberty Financial, pushing his total investment to $75 million. This makes Sun the platform’s largest investor and advisor. WLF recently announced plans to acquire Tron (TRX) tokens for its treasury and completed an initial sale of WLFI governance tokens, pricing the new batch at $0.05 each.

Despite a slow start in October, Dune Analytics data revealed that the token sales have surged to $300 million, driven by massive demand. Over 34,000 holders and 44,500 transactions further highlighted the project’s growing popularity.

Trump’s Crypto Ventures

Besides WLF, Trump’s other crypto ventures, including the Official Trump (TRUMP) and the subsequent Official Melania (MELANIA) meme coins, have sparked concerns among ethics experts and market participants about potential conflicts of interest and influence on his administration.

Trump has a history of licensing his name to market various products, from steaks to real estate courses such as those offered by the defunct Trump University. Ethics experts note that while federal laws prevent executive branch employees from engaging in policies impacting their financial interests, these rules do not apply to the president or vice president, and Trump appears to have complied with legal requirements.

Meme Coins

Both the meme coins have lost significant value since their respective peaks. TRUMP, for one, lost over 57% in the past nine days, while MELANIA shed almost 80% during the same period. Moreover, whales were found to have been dominating both these ecosystems.