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In brief
- Burger restaurant Steak ‘n Shake has launched a Bitcoin Steakburger with the BTC logo stamped on the bun.
- The burger rollout celebrates five months of the restaurant accepting BTC payments.
- Same-store sales have increased in each of the last two quarters, some of which the brand attributes to the Bitcoin community.
Burger restaurant chain Steak ‘n Shake is deepening its ties to the Bitcoin community, launching the “Bitcoin Steakburger” on Thursday to celebrate five months of accepting BTC payments.
The Bitcoin Steakburger—which consists of two steakburger patties, two slices of American cheese, pickles, onions, ketchup, and a bun stamped with the Bitcoin logo—can be purchased individually or as a “Bitcoin Meal” combo with french fries and a drink.
“Five months ago today, Steak ‘n Shake began accepting Bitcoin payments,” the restaurant posted on X. “In celebration we are launching the Bitcoin Steakburger! Hurry to any Steak ‘n Shake and enjoy them while they last. Supplies are limited….just like Bitcoin.”
The restaurant franchise has been leaning into the Bitcoin community since earlier this year, first teasing patrons about the possibility of accepting Bitcoin payments as early as March.
In May, it began rolling out Bitcoin payments to all of its locations, giving more than 100 million customers the option to swap BTC for burgers and milkshakes.
The decision has apparently paid off, with same-store sales increasing by double digits in both Q2 and Q3 this year—boosts the brand has attributed in part to the fervor showcased by the Bitcoin community.
Recently, the brand asked its 468,000 followers on X whether or not it should also accept Ethereum payments for its food and drinks, potentially engaging and luring in another crypto community to its restaurants.
However, despite poll results which favored allowing ETH payments, the firm backtracked on its word and scrapped the plans after pushback from Bitcoin maximalists, saying that its allegiance was with “Bitcoiners.”
A representative for Steak ‘n Shake did not immediately respond to Decrypt’s request for comment.
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